Innovation in the key to competitiveness, high market shares, value-oriented growth and earnings. Increasing the success of innovation is therefore on the strategic agenda at a lot of companies – though there is often a wide gap between what they aim for and reality. This happens because a lot of machines for innovation do not run smoothly.
Typical symptoms are:
Clogged innovation pipeline
Insufficient time to market
High flop rate for new developments
Insecurity about the quality and value of the innovation pipeline
Lack of transparency about true innovation opportunities
Lack of clarity about the usability potential of new technology
Focus purely on the product
A bad “gut feeling” when making project decisions
Unclear interfaces between sales, development and product management, innovations that are not market-oriented