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New Growth Through Innovation

Innovation in the key to competitiveness, high market shares, value-oriented growth and earnings. Increasing the success of innovation is therefore on the strategic agenda at a lot of companies – though there is often a wide gap between what they aim for and reality. This happens because a lot of machines for innovation do not run smoothly.

Typical symptoms are:

  • Clogged innovation pipeline
  • Insufficient time to market
  • High flop rate for new developments
  • Insecurity about the quality and value of the innovation pipeline
  • Lack of transparency about true innovation opportunities
  • Lack of clarity about the usability potential of new technology
  • Focus purely on the product
  • A bad “gut feeling” when making project decisions
  • Unclear interfaces between sales, development and product management, innovations that are not market-oriented
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Growth Through Innovation

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